Owners and Investment Advisors
Tim Hunt CFP®, CMFA
Investment Advisor and Co-Owner
Tim Hunt’s journey began at an early age as one of a group of young boys helping to develop St. Louis hockey in the 1960s, eventually leading to his role in establishing the first hockey team at the University of Missouri-Columbia. This same spirit of perseverance, innovation, and commitment to core values later guided him to co-found St. Louis Financial Planners shaping his career and dedication to the firm’s success. After joining forces with his brother Dan, Tim started at St. Louis Financial Planners in 1980. Their vision was to provide middle-class families with a smarter financial strategy through “Buy Term and Invest the Difference.” This innovative approach helped middle class clients protect their families, save money, and build long-term wealth. Tim’s role has always been guided by integrity, trust, and client advocacy. He believes in making informed, unemotional decisions based on knowledge and truth. Over the years, he earned his CFP and CMFA certifications, ensuring the firm’s continued success. Faith is central to Tim’s life and work. Since being introduced to the Bible in its original languages in 1980, his faith has guided his personal and professional decisions. As a financial advisor, he is committed to helping clients with integrity and compassion. Tim is deeply dedicated to God’s Word and his family. He and his wife, Diane, have been married since 1982 and have two daughters and three granddaughters. Tim’s faith, family, and passion for helping others are the foundations of his life and is reflected in his relationship with his clients. Contact Tim
Casey Hunt CFP®, CMT
Investment Advisor and Co-Owner
Casey Hunt, an investment advisor and co-owner at St. Louis Financial Planners. Casey’s journey in finance began at the age of 12 when his father introduced him to buying stocks, sparking a lifelong passion for the field. He went on to attend the University of Illinois Urbana-Champaign, graduating in December 1996 with a degree in Finance and a focus on Investments. After graduation, Casey spent 20 years working alongside his father, honing his expertise in the financial industry.
Casey launched his career with St. Louis Financial Planners in January 1997 and has been a pivotal part of the team ever since. His dedication to professional growth is evident through his achievements: earning the prestigious CERTIFIED FINANCIAL PLANNER™ designation in 2003 and the Chartered Market Technician designation in 2013.
Beyond his professional life, Casey is a family man. He and his wife, Camilla, are the proud parents of three sons. Their household is kept lively by their energetic border collie, who ensures there’s never a dull moment.
With a blend of expertise, passion, and a personal touch, Casey is dedicated to guiding clients towards their financial goals.
Contact Casey
Tom Keifer
Investment Advisor and Co-Founder
Tom’s path to co-founding St. Louis Financial Planners is both notable and grounded in dedication. He graduated from St. Louis University in 1962 with a degree in Finance, while also making a significant impact on the basketball court. As a key player, he led the Billikens to the NIT finals that year, an achievement that earned him a place in the SLU Hall of Fame.
In 1976, Tom co-founded St. Louis Financial Planners with Daniel Hunt, bringing his finance expertise and leadership skills to the firm. Together, they built a company focused on integrity, client service, and sound financial planning.
Outside of work, Tom values time with his wife, Carol, their daughter, Katie, and their three grandchildren. His experiences, both in sports and finance, continue to shape his approach to life and work, always with a focus on reliability and strong relationships.
Contact Tom
Matt Jarrell CFP®
Investment Advisor
Matt Jarrell, an Investment Advisor at St. Louis Financial Planners, brings a unique perspective to the firm. After graduating from the University of Missouri with a degree in History in 2008, Matt transitioned into the financial world, joining the family firm in 2013. His commitment to the profession was quickly evident, earning his CFP designation just a year later. Living in Glendale with his wife, Lauren, and their daughter, Lucy, Matt enjoys balancing his professional role with family life in a close-knit community. As Tim’s son-in-law, Matt continues the tradition of personalized, client-focused service at the firm.
Contact Matt
Support Staff
Kelly Giovando
Director of Investor Relations for Casey Hunt
Kelly Giovando has been an invaluable member of our service team since 2005. With a degree in Education from the University of Missouri at Columbia and a Registered Paraplanner designation from the College of Financial Planning, Kelly brings both expertise and dedication to her role. When she’s not ensuring our clients’ needs are met, Kelly can be found at the local baseball fields, cheering on her two boys alongside her husband and their two dogs. As the Director of Investor Relations for Casey Hunt, Kelly plays a pivotal role in building and maintaining strong client relationships.
Debbie Hofer
Office Administrator and Investor Relations
Debbie Hofer has been a cornerstone of St. Louis Financial Planners since 1998. A lifelong St. Louis resident and Webster Groves High School graduate, Debbie brings deep local roots and a wealth of experience to her role. Outside of the office, she enjoys dancing, tending to her flowers, and taking walks with her husband, Dave, a ninth-degree black belt. With three children and two grandchildren, family is central to her life. As our Office Administrator and a key member of the Investor Relations team, Debbie is dedicated to ensuring our clients receive exceptional service.
Eric Parsons
Information Technology and Lead Trading Analyst
Eric Parsons, our Director of Information Technology and Lead Trading Analyst, has been a driving force in the technology and trading fields for over 29 years. His extensive experience and commitment to efficiency have made him an invaluable asset to St. Louis Financial Planners, Inc.
Outside of work, Eric values his faith and cherishes time with his wife, Tami, and their two children, Heidi and Grant. He finds joy in hiking, photography, floating on the Current River, and relaxing on the beaches of Stuart, Florida.
Brett Stevens
Director of Investor Relations for Tim Hunt and Matt Jarrell
Brett Stevens began his career by serving as a Korean linguist in the Marine Corps straight out of high school. After his service, he pursued a degree in Personal Finance at the University of Missouri, graduating in 2000. Brett’s early experiences included roles as a college agent with Northwestern Mutual Life and an intern/office manager with Financial & Tax Architects in Columbia, Missouri. He later became a Financial Advisor with AXA Advisors before joining St. Louis Financial Planners in 2010 as the Director of Investor Relations for Tim Hunt and Matt Jarrell.
Brett and his wife, Melanie, reside in Lake Saint Louis with their daughter, Amanda. He also has a son, Johnathan, who lives in Ballwin.
Jan Christian
Investor Relations
Jan Christian brings a wealth of experience to St. Louis Financial Planners, where she has been a key member of the Investor Relations team since 2005. A graduate of Florissant Valley Community College, Jan began her career in 1977 with a Series 3 license, specializing in commodities and futures at E.F. Hutton. She later joined Payne Weber’s commodity department in 1985, following an advisor to Prudential Securities and then to Oppenheimer, where she served as his sales assistant for over 20 years. Jan’s extensive background in the financial industry has made her an invaluable asset to our team.